As most of us can attest, if you have been a small business owner over the last decade, you have had to stay creative to stay alive.
- This goes double for our family business.
Getting into the printing game was never even a faint thought. Primarily, we have been in the refurnishing business with a focus on older, more ornate type of furniture. However, with the economic downturn, we have had to be a bit more nimble. The printing business looked to be a market we could help professionally fill, while maintaining our core business. After doing a good bit of market research, we settled on custom label printing and doing tagless t-shirt design. The custom label part of the business is one we can live on the competitive margins as far as price point. There are plenty of local business as far as immediate custom jobs. Our Bepop custom label printer allows us to turn even fairly large orders overnight. This ability to be so versatile is one of the reasons we went with Bepop. However, the secret joy has been doing the custom t-shirt printing. We were amazed at how creative we were and what a wonderful outlet for people who really just like restoring beautiful furniture. We contacted Arrow systems and were able to minimize investment buy purchasing gently used digital t-shirt printers. With the printing component, our passion for furniture is made possible and those that we employ are able to make a good living wage. Decorative solutions are everywhere and printing is a great way to do it.