Running your own company can be replete with juggling so numerous responsibilities.
This is only compounded by starting a fledgling Heating & Air Conditioning company on our own.
The last decade was spent learing our craft as a certified & licensed heating & cooling worker. Fortunately, I worked for a greater, regional Heating & Air Conditioning contractor where I was exposed to nearly every area of the heating & cooling industry. The most important component to running a good Heating & Air Conditioning company is know-how first & foremost. I know super confident from that stand point as I go out on our own. There was an opportunity for myself and others to gain guidance from a small company association lecturer. She helped myself and others understand the capital expenses along with the target upgrade I needed to shoot for. However, both of us didn’t get into marketing that much. I sort of figured that would be hourary in a way. My thought was to have a website built & that would drive company our way. Online marketing seemed to be the way for myself and others to go, at least at the early stages. I am using an online marketing company to help myself and others get our name & credentials out there to the consumer. The web design area was very interesting. I loved giving our input on the design of our website. It turned out even better than I thought it would. However, I was not getting the traffic that I sort of took for granted that I would receive. Plus, I felt prefer I was doing too much with the marketing when I could be out in the community using other marketing strategies. I sure hope the website starts to pay off.