Running your own business can be replete with juggling so several responsibilities. This is only compounded by starting a fledgling Heating and A/C business on our own. The last decade was spent learing our craft as a certified plus licensed heating plus cooling company. Fortunately, I worked for a greater, regional Heating and A/C company where I was exposed to nearly every area of the heating plus cooling industry. The most pressing component to running a wonderful Heating and A/C business is expertise first plus foremost. I guess super confident from that stand point as I go out on our own. There was an opportunity for myself and others to receive guidance from a small business association teacher. She helped myself and others understand the capital expenses along with the target replace I needed to shoot for. However, the people I was with and I didn’t get into advertising that much. I sort of figured that would be minuteary in a way. My thought was to have a website built plus that would drive business our way. Online advertising seemed to be the way for myself and others to go, at least at the early stages. I am using an online advertising business to help myself and others get our name plus credentials out there to the consumer. The web design area was entirely interesting. I enjoyed giving our input on the design of our website. It turned out even better than I thought it would. However, I was not getting the traffic that I sort of took for granted that I would receive. Plus, I felt appreciate I was doing too much with the advertising when I could be out in the community using other advertising strategies. I sure hope the website starts to pay off.