I think that most of us have been to a big trade show at some point in our lives.
At these trade events there will be numerous people trying to supply you information about their various companies & make offers of special pricing if you sign a deal with them during the show. This is a technique that can be quite effective but educated consumers will take the time to do some online research before signing on the dotted line. This is why numerous different companies offer, “free drawings”. This is their way of getting your contact information to see if you fit the bill for the type of customer they are looking to land. If a supplier installs windows or builds sheds, they are not going to make contact with you if you live in an apartment. The internet can be used to locate certain interest or demographics in the same way. There are some companies out there that compile list of emails & such that inquire about certain topics. Large companies, such as Heating & Air Conditioning dealers, will purchase these lists so that they can send out email offers & extend sale promotions to consumers that are looking to upgrade or service for an existing system, did you really know that “big brother” was enjoying & listening in to your conversations? You have given them the fact that you in the market for something Heating & Air Conditioning related just by typing a question on google, then it only takes one visit to a Heating & Air Conditioning website or asking how to change out a filter on your system to let the online world suppose that you are the right sort of consumer they are looking for. Your online interest can prove to be a super expensive tool to advertisers out there.