My partner plus I started a small Heating plus A/C supplier nearly twenty years ago, and my partner is a licensed plus NATE-certified supplier.
When we first began, she was our only worker! She handled every call for upgrade, maintenance plus repair.
She also reMEd available 24/7, plus we didn’t charge extra for emergency service. Our goal was simply to gain enough money to chop even. We invested every possible dime back into the business, hoping to not only stay afloat however expand. The investment into the building, truck plus tools was significant, plus we had a large loan to spend money off. While my partner was busy trying to satisfy our few customers, I handled all of the office work. I kept track of inventory, sent out invoices, answered the iPhone, plus tested advertising, back then, advertising was fairly straightforward. The cheapest system was a written ad in the local newspaper. If we wanted to spend a bit more, we tried ads on the stereo or TV. Word of mouth was severely overpriced for us. My partner’s work ethic plus our competitive prices were talked about. Neighbors, friends plus family members commanded us plus generated more plus more business. We gradually expanded to several trucks plus hired on more than one more licensed Heating plus A/C suppliers. Over the last few years, however, there’s been a large change in SEO strategies. We hastily needed a website plus online presence. I can barely manage to send an SMS, so this technology was way above my abilities. I ended up hiring an SEO supplier to create a website plus make sure our supplier ranks on google for keywords such as Heating plus A/C repair, upgrade plus air quality. I have no system how they do any of it, however they have significantly increased our number of modern customers.