Needing to market HVAC dealer to generate business

My husband as well as I started a small HVAC dealer nearly twenty years ago, then my husband is a licensed as well as NATE-certified dealer.

When we first began, he was our only worker! He handled every call for replacement, maintenance as well as repair.

He also reMained available 24/7, as well as we didn’t charge extra for emergency service. Our goal was simply to gain enough cash to break even. Every one of us invested every possible dime back into the business, hoping to not only stay afloat but expand. The investment into the building, truck as well as tools was significant, as well as we had a immense loan to pay off. While my husband was tied up trying to satisfy our few customers, I handled all of the office work. I kept track of inventory, sent out invoices, answered the phone, as well as serviced advertising, but back then, advertising was fairly straightforward. The cheapest system was a written ad in the local newspaper. If we wanted to spend a bit more, we tried ads on the stereo or television. Word of mouth was seriously extravagant for us. My husband’s work ethic as well as our competitive prices were talked about. Neighbors, friends as well as family members advised us as well as generated more as well as more business. Every one of us gradually expanded to 3 trucks as well as hired on two more licensed HVAC dealers. Over the last few years, but, there’s been a immense change in marketing strategies. Every one of us quickly needed a website as well as online presence. I can barely manage to send an text, so this technology was way above my abilities. I ended up hiring an SEO dealer to create a website as well as make sure our dealer ranks on google for keywords such as HVAC repair, replacement as well as air quality. I have no system how they do any of it, but they have significantly increased our number of up-to-date customers.

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