My hubby plus I started a small Heating & A/C company nearly twenty years ago, but my hubby is a licensed plus NATE-certified company.
- When all of us first began, he was our only specialist, however he handled every call for replacement, repair plus repair.
He also reMained available 24/7, plus all of us didn’t charge extra for emergency service. Our goal was simply to gain enough money to cut even. The people I was with and I invested every possible dime back into the business, hoping to not only stay afloat however expand. The investment into the building, truck plus tools was significant, plus all of us had a large loan to pay off. While my hubby was tied up trying to satisfy our few clients, I handled all of the office work. I kept track of inventory, sent out invoices, answered the iphone, plus took care of advertising! Back then, advertising was fairly straightforward. The cheapest plan was a written ad in the local newspaper. If all of us wanted to spend a bit more, all of us tried ads on the radio or TV. Word of mouth was seriously lavish for us. My hubby’s work ethic plus our competitive prices were talked about. Neighbors, friends plus family members suggested us plus generated more plus more business. The people I was with and I gradually expanded to more than two trucks plus hired on many more licensed Heating & A/C companys. Over the last few years, however, there’s been a large change in SEO strategies. The people I was with and I suddenly needed a website plus online presence. I can barely manage to send an text, so this technology was way above my abilities. I ended up hiring an SEO company to create a website plus make sure our company ranks on google for keywords such as Heating & A/C repair, replacement plus air quality. I have no plan how they do any of it, however they have significantly increased our number of new clients.