Search engine marketing was a term that I was hearing bandied about for the last few years.
With most things technological, I thought something like SEM would be way out of my ability to comprehend.
That’s why I sort of tuned out a fellow business owner as he was discussing SEM at a civic meeting. However, the theme of search engine marketing kept popping up whenever I was looking into to how to better market my HVAC company. When things like this keep happening to me, I tend to recognize that perhaps I should pay attention. So that’s what I did. I’ve had my HVAC company for not quite a decade. It’s done pretty well but our growth plateaued for the last 3 or 4 years. That is what led me to consider how to get my name out there more for those seeking HVAC services. I knew that I wanted to go with something that wasn’t as hit and miss as some of the old school advertising schemes. That’s when I decided to meet with an digital marketing business. Once there, I learned all about the tools of SEM like SEO, PPC and link building. It was just so clearly logical and I could understand exactly how this sort of strategy would be the way for me to better market online. With SEM, my business will get the eyes that I need to be able to grow the business in the way I have really wanted to. It was an easy decision to go with digital marketing because they are targeting the part of the online experience where customers are looking for me.